|Laura Reiss, founder of Kindness Matters 365, is being recognized by L’Oréal Paris for a group she created that focuses on kindness. Laura Reiss created Kindness Matters 365 in 2008 when her daughter was at Sunrise Park Elementary School. The after-school program focuses on educating children about the importance of being kind. The group talks about being kind to themselves, being kind to others and looks at ways to have a positive impact in their communities. WPTV NewsChannel 5 covered the story. Watch the news segment here.